Alameda, CA · West · Allowed
Payday loans in Alameda
Alameda is governed by California's statewide lending law — cities don't set their own loan rules. Storefront payday lending is permitted in California. State law caps what lenders can charge — the limits below are the legal ceiling, and honest lenders stay under it.
The limits below are the legal ceiling — any offer above them is being made outside the law.
Lending storefronts in Alameda
78,906 residents · Alameda County Median household income is $79,312 — above the California median of $68,111.
3 storefront locations of 3 companies listed in the public directory snapshot below. Categories are the directory's own — verify a store's license with the state regulator before borrowing.
| Lender | Address | Phone | Hours |
|---|---|---|---|
| Check Into Cash Check Cashing/Pay-day Loans, Title Loans, Installment Loans | 2210 S Shore Ctr, 94501 | (510) 337-3940 | Mon 10:00 AM - 6:00 PM · hours vary |
| Frank L Kucera & Associates Debt Relief Services, Installment Loans | 2490 Mariner Sq Lp Ste 260, 94501 | (888) 213-3797 | Hours not listed |
| OneMain Financial Installment Loans, Auto Loan Providers | 2651 Blanding Ave Ste F, 94501 | (510) 481-6010 | Mon 8:30 AM - 5:30 PM · hours vary |
Listing data: public business directory, collected 2022-02-20. Stores close and relocate — confirm with the regulator's license lookup on the California page before visiting. Spot an error? Report it.
The online route in Alameda
A parallel market lends entirely online — application, decision and funding on a website, no storefront. Lenders licensed in California follow the state schedule anywhere in the state, but bank-partner and tribal loans are structured outside state rate limits, and regulators dispute that model.
From the online lenders directory — terms each lender publishes about itself, checked September 2026. Directory only: we are not affiliated and make no availability promises — verify with the lender and the California regulator.
The rules behind the numbers
A payday loan is not intended for long-term financial needs. You cannot be prosecuted or threatened with prosecution in a criminal proceeding for a returned check.
In practice: borrow $300 for a standard term and the finance charge is $45 — $345 repaid at the end, about 460% APR. Every compliant lender in Alameda has to fit inside that schedule.
Statute: Cal. Fin. Code § 23000 et seq.
Regulator: California Department of Financial Protection and Innovation · dfpi.ca.gov
Questions people ask in Alameda
Are payday loans legal in Alameda, CA?
Yes. Storefront payday lending is permitted across California, and Alameda runs under the same state rules: maximum loan $300, fees capped at 15% of face value ($17.65 per $100 advanced). A store charging above the cap is operating illegally.
How much would a $300 loan cost me in Alameda?
The same as anywhere in California: state law sets the schedule. On a typical $300 loan the finance charge is about $45 — $345 repaid at the end of the standard term.
Which lenders have stores in Alameda?
3 storefronts are listed in Alameda in our 2022-02-20 directory snapshot (3 different companies). The full list with addresses, phones and hours is in the table above.
Who regulates lenders in Alameda?
Complaints about a lender go to the California Department of Financial Protection and Innovation (dfpi.ca.gov) — keep the loan agreement and every fee disclosure you were given.